SMFI are designers and manufacturers of out-of-home display solutions, street furniture and recycling collection units. With their core focus on the international advertising industry SMFI help their customers achieve sales and branding goals through cost-effective and innovative product solutions and services. At the heart of this are Autodesk’s 3DS Max and Inventor.
With a greater emphasis being put on 3D communications with their customers who relate far better to a pictorial environment, SMFI started to experiment with a 3D product on an ad-hoc basis, depending on the skill of the engineer working on them at the time. Now customer presentations are put together using 3DS Max and then converted into 3D designs using Autodesk Inventor.
Autodesk Inventor was chosen on the recommendation of others and also because for a small SME sized business with a small engineering team it is cost effective and not a huge capital expenditure both in terms of software and the hardware needed to run it.
"There is an instant benefit with 3DS Max allowing the customer to experience the product immediately. This helps to change the view of the company from being just a fabrication company to a full turnkey solutions provider."
Paul Raphael, Technical Director, SMFI
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